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- Publisher Website: 10.1504/ijmc.2003.002464
- Scopus: eid_2-s2.0-84961563163
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Article: A study on direction of development of business to customer m-commerce
Title | A study on direction of development of business to customer m-commerce |
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Authors | |
Keywords | business opportunities business-to-customer future direction M-commerce |
Issue Date | 2003 |
Citation | International Journal of Mobile Communications, 2003, v. 1, n. 1-2, p. 167-179 How to Cite? |
Abstract | This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given. © 2003 Inderscience Enterprises Ltd. |
Persistent Identifier | http://hdl.handle.net/10722/335263 |
ISSN | 2023 Impact Factor: 0.7 2019 SCImago Journal Rankings: 0.555 |
DC Field | Value | Language |
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dc.contributor.author | Lau, Adela S.M. | - |
dc.date.accessioned | 2023-11-17T08:24:24Z | - |
dc.date.available | 2023-11-17T08:24:24Z | - |
dc.date.issued | 2003 | - |
dc.identifier.citation | International Journal of Mobile Communications, 2003, v. 1, n. 1-2, p. 167-179 | - |
dc.identifier.issn | 1470-949X | - |
dc.identifier.uri | http://hdl.handle.net/10722/335263 | - |
dc.description.abstract | This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given. © 2003 Inderscience Enterprises Ltd. | - |
dc.language | eng | - |
dc.relation.ispartof | International Journal of Mobile Communications | - |
dc.subject | business opportunities | - |
dc.subject | business-to-customer | - |
dc.subject | future direction | - |
dc.subject | M-commerce | - |
dc.title | A study on direction of development of business to customer m-commerce | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1504/ijmc.2003.002464 | - |
dc.identifier.scopus | eid_2-s2.0-84961563163 | - |
dc.identifier.volume | 1 | - |
dc.identifier.issue | 1-2 | - |
dc.identifier.spage | 167 | - |
dc.identifier.epage | 179 | - |
dc.identifier.eissn | 1741-5217 | - |