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Article: A study on direction of development of business to customer m-commerce

TitleA study on direction of development of business to customer m-commerce
Authors
Keywordsbusiness opportunities
business-to-customer
future direction
M-commerce
Issue Date2003
Citation
International Journal of Mobile Communications, 2003, v. 1, n. 1-2, p. 167-179 How to Cite?
AbstractThis study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given. © 2003 Inderscience Enterprises Ltd.
Persistent Identifierhttp://hdl.handle.net/10722/335263
ISSN
2023 Impact Factor: 0.7
2019 SCImago Journal Rankings: 0.555

 

DC FieldValueLanguage
dc.contributor.authorLau, Adela S.M.-
dc.date.accessioned2023-11-17T08:24:24Z-
dc.date.available2023-11-17T08:24:24Z-
dc.date.issued2003-
dc.identifier.citationInternational Journal of Mobile Communications, 2003, v. 1, n. 1-2, p. 167-179-
dc.identifier.issn1470-949X-
dc.identifier.urihttp://hdl.handle.net/10722/335263-
dc.description.abstractThis study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given. © 2003 Inderscience Enterprises Ltd.-
dc.languageeng-
dc.relation.ispartofInternational Journal of Mobile Communications-
dc.subjectbusiness opportunities-
dc.subjectbusiness-to-customer-
dc.subjectfuture direction-
dc.subjectM-commerce-
dc.titleA study on direction of development of business to customer m-commerce-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1504/ijmc.2003.002464-
dc.identifier.scopuseid_2-s2.0-84961563163-
dc.identifier.volume1-
dc.identifier.issue1-2-
dc.identifier.spage167-
dc.identifier.epage179-
dc.identifier.eissn1741-5217-

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