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- Publisher Website: 10.6092/issn.1971-8853/11508
- Scopus: eid_2-s2.0-85104350223
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Article: Homines diversi: Heterogeneous earner behaviors in the platform economy
Title | Homines diversi: Heterogeneous earner behaviors in the platform economy |
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Authors | |
Keywords | Airbnb Behavioral models Gig economy Platform cooperative Platform economy |
Issue Date | 2020 |
Citation | Sociologica, 2020, v. 14, n. 3, p. 143-165 How to Cite? |
Abstract | The platform economy has entered its second decade, and researchers are developing new theorizations of it as an economic form. One important feature is a heterogeneous labor force with respect to hours of work. In this paper, we identify another type of heterogeneity, which is the diversity of economic orientation of earners. Using in-depth interview data from 102 earners on three platforms (Airbnb, TaskRabbit, and StocksyUnited) we find that even within individual platforms, earners have different behavioral models. We have identified three - the maximizing homo economicus; sociologists' relational homo socialis; and homo instrumentalis. We present evidence of these three types. We then discuss platform policies and how earner diversity aligns with their imperatives for growth. |
Persistent Identifier | http://hdl.handle.net/10722/344512 |
DC Field | Value | Language |
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dc.contributor.author | Cansoy, Mehmet | - |
dc.contributor.author | Eddy, Samantha | - |
dc.contributor.author | Ladegaard, Isak | - |
dc.contributor.author | Schor, Juliet B. | - |
dc.date.accessioned | 2024-07-31T03:04:06Z | - |
dc.date.available | 2024-07-31T03:04:06Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Sociologica, 2020, v. 14, n. 3, p. 143-165 | - |
dc.identifier.uri | http://hdl.handle.net/10722/344512 | - |
dc.description.abstract | The platform economy has entered its second decade, and researchers are developing new theorizations of it as an economic form. One important feature is a heterogeneous labor force with respect to hours of work. In this paper, we identify another type of heterogeneity, which is the diversity of economic orientation of earners. Using in-depth interview data from 102 earners on three platforms (Airbnb, TaskRabbit, and StocksyUnited) we find that even within individual platforms, earners have different behavioral models. We have identified three - the maximizing homo economicus; sociologists' relational homo socialis; and homo instrumentalis. We present evidence of these three types. We then discuss platform policies and how earner diversity aligns with their imperatives for growth. | - |
dc.language | eng | - |
dc.relation.ispartof | Sociologica | - |
dc.subject | Airbnb | - |
dc.subject | Behavioral models | - |
dc.subject | Gig economy | - |
dc.subject | Platform cooperative | - |
dc.subject | Platform economy | - |
dc.title | Homines diversi: Heterogeneous earner behaviors in the platform economy | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.6092/issn.1971-8853/11508 | - |
dc.identifier.scopus | eid_2-s2.0-85104350223 | - |
dc.identifier.volume | 14 | - |
dc.identifier.issue | 3 | - |
dc.identifier.spage | 143 | - |
dc.identifier.epage | 165 | - |
dc.identifier.eissn | 1971-8853 | - |