Predictors of Online News-Sharing Intention in the U.S and South Korea: An Application of the Theory of Reasoned Action

Abstract

In its use of interactive media technology, the public takes on an important role in disseminating news, especially when sharing it through social networking sites. This study demonstrates what motivates media users to participate in the process of sharing online news in two cultures: South Korea and the United States (U.S.). Employing the theory of reasoned action, this study empirically displays how the intention to share online news is influenced by attitudes and subjective norms. Particularly, this study measures both attitudes toward and subjective norms about (1) the specific news article and (2) social media participation. Our findings reveal more substantial effects that attitudes have on behavioral intention than subjective norms in the U.S. group. The discussion highlights the theoretical and practical implications of our findings.