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postgraduate thesis: Television audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented
Title | Television audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented |
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Authors | |
Issue Date | 1981 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Wu, W. T. [吳偉岸]. (1981). Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126264 |
Degree | Master of Business Administration |
Subject | Television viewers - China - Hong Kong. |
Dept/Program | Business Administration |
Persistent Identifier | http://hdl.handle.net/10722/37347 |
HKU Library Item ID | b3126264 |
DC Field | Value | Language |
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dc.contributor.author | Wu, Wai-on, Thomas. | - |
dc.contributor.author | 吳偉岸. | - |
dc.date.issued | 1981 | - |
dc.identifier.citation | Wu, W. T. [吳偉岸]. (1981). Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126264 | - |
dc.identifier.uri | http://hdl.handle.net/10722/37347 | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.source.uri | http://hub.hku.hk/bib/B31262648 | - |
dc.subject.lcsh | Television viewers - China - Hong Kong. | - |
dc.title | Television audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b3126264 | - |
dc.description.thesisname | Master of Business Administration | - |
dc.description.thesislevel | Master | - |
dc.description.thesisdiscipline | Business Administration | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b3126264 | - |
dc.date.hkucongregation | 1982 | - |
dc.identifier.mmsid | 991012624129703414 | - |