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postgraduate thesis: A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning
Title | A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning |
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Authors | |
Issue Date | 1994 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Mok, Y. G. [莫燕夢]. (1994). A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126617 |
Degree | Master of Business Administration |
Subject | Department stores - China - Hong Kong - Marketing - Case studies. Retail trade - China - Hong Kong - Case studies. Marketing - China - Hong Kong - Management - Case studies. |
Dept/Program | Business Administration |
Persistent Identifier | http://hdl.handle.net/10722/38159 |
HKU Library Item ID | b3126617 |
DC Field | Value | Language |
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dc.contributor.author | Mok, Yin-mung, Glenda. | - |
dc.contributor.author | 莫燕夢. | - |
dc.date.issued | 1994 | - |
dc.identifier.citation | Mok, Y. G. [莫燕夢]. (1994). A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126617 | - |
dc.identifier.uri | http://hdl.handle.net/10722/38159 | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.source.uri | http://hub.hku.hk/bib/B31266174 | - |
dc.subject.lcsh | Department stores - China - Hong Kong - Marketing - Case studies. | - |
dc.subject.lcsh | Retail trade - China - Hong Kong - Case studies. | - |
dc.subject.lcsh | Marketing - China - Hong Kong - Management - Case studies. | - |
dc.title | A critical appraisal of the marketing strategy of a Hong Kong retail group: with particular reference to storepositioning | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b3126617 | - |
dc.description.thesisname | Master of Business Administration | - |
dc.description.thesislevel | Master | - |
dc.description.thesisdiscipline | Business Administration | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b3126617 | - |
dc.date.hkucongregation | 1994 | - |
dc.identifier.mmsid | 991012655779703414 | - |