Name Card
Professor Zhuang, Mengzhou 庄梦舟
Title:
Assistant Professor
Contact Information
Professor Zhuang, Mengzhou 庄梦舟
Title:
Assistant Professor
Research Interests:(click to check for cognate researchers)
My URLs:
Short Biography:
Mengzhou (Austin) Zhuang joined the University of Hong Kong in 2019, after receiving his Ph.D. in Business Administration (Marketing) from University of Illinois, Urbana-Champaign. Before that he received his M.Phil. in Marketing from Lingnan University, and Bachelor degrees in Business Administration from Xi’an Jiaotong University.
His research interests lie in online advertising and multi-channel marketing strategy. His work primarily focuses on understanding the strategic decisions of multi-channel retailers, online advertisers, retailing platforms, and consumers.
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| Xi’an Jiaotong University | Bachelor in Business Administration | |
| Lingnan University, Hong Kong | M.Phil. in Marketing | |
| University of Illinois, Urbana-Champaign | Ph.D. in Business Administration (Marketing) |
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