Name Card
Professor Zhang, Peng 張鵬
Title:
Assistant Professor
Contact Information
Professor Zhang, Peng 張鵬
Title:
Assistant Professor
Research Interests:(click to check for cognate researchers)
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Short Biography:
Vincent Peng Zhang joined the University of Hong Kong in 2021 after receiving his Ph.D. in Business Administration from the University of Georgia.
Dr. Zhang’s research interests include digital advertising, omnichannel marketing, and new product development/innovation, where he applies various econometrical and machine learning techniques to empirically explore the link between managers’ strategic interventions and the focal firm’s business performance.
Prior to his doctoral study, Dr. Zhang had been working in the advertising industry in both the U.S. and China for almost 10 years in the function of data analytics.
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| Tianjin Normal University | B.A. | |
| University of Georgia | M.A. | |
| University of Georgia | Ph.D. |
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