File Download
There are no files associated with this item.
Links for fulltext
(May Require Subscription)
- Publisher Website: 10.1016/j.dss.2012.09.011
- Scopus: eid_2-s2.0-84871712618
- WOS: WOS:000317448900006
- Find via
Supplementary
- Citations:
- Appears in Collections:
Article: Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms
Title | Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms |
---|---|
Authors | |
Keywords | Brand Extension Theory Channel Dissynergies Channel Synergies Expectation-Confirmation Theory Online Channel Adoption Relative Benefits Service Quality |
Issue Date | 2013 |
Publisher | Elsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/dss |
Citation | Decision Support Systems, 2013, v. 54 n. 2, p. 858-869 How to Cite? |
Abstract | As increasingly more organizations transit from a brick-and-mortar into a brick-and-click organization, consumers' embracing the new online channel is becoming critical to the success of these organizations. Although consumers' online channel adoption behavior has recently received a lot of attention, there still lacks a systematic investigation into the internal mechanism of consumers' channel adoption behaviors, especially, in an offline plus online channel context. Using brand extension theory and expectation-confirmation theory as the theoretical basis, this study examines what factors affect a consumer's decision on moving or extending from an offline channel to an online channel. A research model based on the above two theories is developed and empirically tested against data collected from 308 customers of a major commercial bank in China. The results confirm the usefulness of the two theories in explaining the online channel adoption and identify the concurrence effects of cross-channel synergies and dissynergies on customer's channels evaluation. This research advances our theoretical understanding of online channel adoption behaviors and offers practical implications for organizations to manage such online channel adoption. © 2012 Elsevier B.V. |
Persistent Identifier | http://hdl.handle.net/10722/178085 |
ISSN | 2023 Impact Factor: 6.7 2023 SCImago Journal Rankings: 2.211 |
ISI Accession Number ID |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yang, S | en_US |
dc.contributor.author | Lu, Y | en_US |
dc.contributor.author | Chau, PYK | en_US |
dc.date.accessioned | 2012-12-19T09:41:51Z | - |
dc.date.available | 2012-12-19T09:41:51Z | - |
dc.date.issued | 2013 | en_US |
dc.identifier.citation | Decision Support Systems, 2013, v. 54 n. 2, p. 858-869 | en_US |
dc.identifier.issn | 0167-9236 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/178085 | - |
dc.description.abstract | As increasingly more organizations transit from a brick-and-mortar into a brick-and-click organization, consumers' embracing the new online channel is becoming critical to the success of these organizations. Although consumers' online channel adoption behavior has recently received a lot of attention, there still lacks a systematic investigation into the internal mechanism of consumers' channel adoption behaviors, especially, in an offline plus online channel context. Using brand extension theory and expectation-confirmation theory as the theoretical basis, this study examines what factors affect a consumer's decision on moving or extending from an offline channel to an online channel. A research model based on the above two theories is developed and empirically tested against data collected from 308 customers of a major commercial bank in China. The results confirm the usefulness of the two theories in explaining the online channel adoption and identify the concurrence effects of cross-channel synergies and dissynergies on customer's channels evaluation. This research advances our theoretical understanding of online channel adoption behaviors and offers practical implications for organizations to manage such online channel adoption. © 2012 Elsevier B.V. | en_US |
dc.language | eng | en_US |
dc.publisher | Elsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/dss | en_US |
dc.relation.ispartof | Decision Support Systems | en_US |
dc.subject | Brand Extension Theory | en_US |
dc.subject | Channel Dissynergies | en_US |
dc.subject | Channel Synergies | en_US |
dc.subject | Expectation-Confirmation Theory | en_US |
dc.subject | Online Channel Adoption | en_US |
dc.subject | Relative Benefits | en_US |
dc.subject | Service Quality | en_US |
dc.title | Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms | en_US |
dc.type | Article | en_US |
dc.identifier.email | Chau, PYK: pykchau@hkucc.hku.hk | en_US |
dc.identifier.authority | Chau, PYK=rp01052 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1016/j.dss.2012.09.011 | en_US |
dc.identifier.scopus | eid_2-s2.0-84871712618 | en_US |
dc.identifier.hkuros | 220729 | - |
dc.identifier.eissn | 1873-5797 | - |
dc.identifier.isi | WOS:000317448900006 | - |
dc.publisher.place | Netherlands | en_US |
dc.identifier.scopusauthorid | Yang, S=36197636300 | en_US |
dc.identifier.scopusauthorid | Lu, Y=23389794400 | en_US |
dc.identifier.scopusauthorid | Chau, PYK=7102267201 | en_US |
dc.identifier.citeulike | 11337275 | - |
dc.identifier.issnl | 0167-9236 | - |