Sensemaking in the cross cultural contexts of projects

Abstract

Projects are increasingly cross-cultural and complex, both technically and relationally. The diversity of participants enhances differences in perceptions and understanding of meaning of the variety of signals (such as drawings and messages); often, the consequence is reduced performance and conflictual situations. Appreciation of such differences and of how people make sense of their worlds enables participants to appreciate the views of others and so, mitigate potential problems. Hence, a review of sensemaking literature is undertaken regarding individual and collective sensemaking, cultural schemas and the impact of cultural sensemaking on cross-culture international alliances, together with examination of application to contexts of construction, such as project realisation process and construction innovation. Conclusions advocate practical changes to secure heedful sensemaking towards improving relationships on projects and both process and product performance.