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Article: How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China
Title | How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China |
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Authors | |
Keywords | Online auctions Organism S-O-R model Bidder loyalty Evolutionary S-O-R model |
Issue Date | 2016 |
Publisher | Elsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/im |
Citation | Information & Management, 2016, v. 53 n. 5, p. 609-624 How to Cite? |
Abstract | © 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice. |
Persistent Identifier | http://hdl.handle.net/10722/233870 |
ISSN | 2023 Impact Factor: 8.2 2023 SCImago Journal Rankings: 2.594 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Cui, X | - |
dc.contributor.author | Lai, VS | - |
dc.contributor.author | Lowry, PB | - |
dc.date.accessioned | 2016-09-27T07:21:51Z | - |
dc.date.available | 2016-09-27T07:21:51Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | Information & Management, 2016, v. 53 n. 5, p. 609-624 | - |
dc.identifier.issn | 0378-7206 | - |
dc.identifier.uri | http://hdl.handle.net/10722/233870 | - |
dc.description.abstract | © 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice. | - |
dc.language | eng | - |
dc.publisher | Elsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/im | - |
dc.relation.ispartof | Information & Management | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.subject | Online auctions | - |
dc.subject | Organism | - |
dc.subject | S-O-R model | - |
dc.subject | Bidder loyalty | - |
dc.subject | Evolutionary S-O-R model | - |
dc.title | How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China | - |
dc.type | Article | - |
dc.identifier.email | Lowry, PB: pblowry@hku.hk | - |
dc.identifier.authority | Lowry, PB=rp02206 | - |
dc.description.nature | postprint | - |
dc.identifier.doi | 10.1016/j.im.2016.01.005 | - |
dc.identifier.scopus | eid_2-s2.0-84960825057 | - |
dc.identifier.hkuros | 277474 | - |
dc.identifier.volume | 53 | - |
dc.identifier.spage | 609 | - |
dc.identifier.epage | 624 | - |
dc.identifier.isi | WOS:000379636300006 | - |
dc.publisher.place | Netherlands | - |
dc.identifier.issnl | 0378-7206 | - |