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- Publisher Website: 10.1145/3023365
- Scopus: eid_2-s2.0-85011372875
- WOS: WOS:000414320400003
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Article: Are Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising
Title | Are Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising |
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Authors | |
Keywords | Cognitive trust Emotional trust Online advertising effectiveness Trust in online advertising |
Issue Date | 2017 |
Publisher | Association for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/ |
Citation | ACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12 How to Cite? |
Persistent Identifier | http://hdl.handle.net/10722/245382 |
ISSN | 2023 Impact Factor: 2.5 2023 SCImago Journal Rankings: 0.815 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Lu, Y | - |
dc.contributor.author | Chau, MCL | - |
dc.contributor.author | Chau, PYK | - |
dc.date.accessioned | 2017-09-18T02:09:38Z | - |
dc.date.available | 2017-09-18T02:09:38Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | ACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12 | - |
dc.identifier.issn | 2158-656X | - |
dc.identifier.uri | http://hdl.handle.net/10722/245382 | - |
dc.language | eng | - |
dc.publisher | Association for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/ | - |
dc.relation.ispartof | ACM Transactions on Management Information Systems | - |
dc.rights | ACM Transactions on Management Information Systems. Copyright © Association for Computing Machinery, Inc. | - |
dc.rights | ©ACM, YYYY. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in PUBLICATION, {VOL#, ISS#, (DATE)} http://doi.acm.org/10.1145/nnnnnn.nnnnnn | - |
dc.subject | Cognitive trust | - |
dc.subject | Emotional trust | - |
dc.subject | Online advertising effectiveness | - |
dc.subject | Trust in online advertising | - |
dc.title | Are Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising | - |
dc.type | Article | - |
dc.identifier.email | Chau, MCL: mchau@business.hku.hk | - |
dc.identifier.email | Chau, PYK: pchau@business.hku.hk | - |
dc.identifier.authority | Chau, MCL=rp01051 | - |
dc.identifier.authority | Chau, PYK=rp01052 | - |
dc.identifier.doi | 10.1145/3023365 | - |
dc.identifier.scopus | eid_2-s2.0-85011372875 | - |
dc.identifier.hkuros | 277027 | - |
dc.identifier.volume | 7 | - |
dc.identifier.issue | 4 | - |
dc.identifier.spage | 12 | - |
dc.identifier.epage | 12 | - |
dc.identifier.isi | WOS:000414320400003 | - |
dc.publisher.place | United States | - |
dc.identifier.issnl | 2158-656X | - |