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Article: Are Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising

TitleAre Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising
Authors
Issue Date2017
PublisherAssociation for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/
Citation
ACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/245382
ISSN
2015 SCImago Journal Rankings: 0.665
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorLu, Y-
dc.contributor.authorChau, MCL-
dc.contributor.authorChau, PYK-
dc.date.accessioned2017-09-18T02:09:38Z-
dc.date.available2017-09-18T02:09:38Z-
dc.date.issued2017-
dc.identifier.citationACM Transactions on Management Information Systems, 2017, v. 7 n. 4, p. 12-
dc.identifier.issn2158-656X-
dc.identifier.urihttp://hdl.handle.net/10722/245382-
dc.languageeng-
dc.publisherAssociation for Computing Machinery, Inc. The Journal's web site is located at http://tmis.acm.org/-
dc.relation.ispartofACM Transactions on Management Information Systems-
dc.rightsACM Transactions on Management Information Systems. Copyright © Association for Computing Machinery, Inc.-
dc.rights©ACM, YYYY. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in PUBLICATION, {VOL#, ISS#, (DATE)} http://doi.acm.org/10.1145/nnnnnn.nnnnnn-
dc.titleAre Sponsored Links Effective? Investigating the Impacts of Trust in Search Engine Advertising-
dc.typeArticle-
dc.identifier.emailChau, MCL: mchau@business.hku.hk-
dc.identifier.emailChau, PYK: pchau@business.hku.hk-
dc.identifier.authorityChau, MCL=rp01051-
dc.identifier.authorityChau, PYK=rp01052-
dc.identifier.doi10.1145/3023365-
dc.identifier.scopuseid_2-s2.0-85011372875-
dc.identifier.hkuros277027-
dc.identifier.volume7-
dc.identifier.issue4-
dc.identifier.spage12-
dc.identifier.epage12-
dc.identifier.isiWOS:000414320400003-
dc.publisher.placeUnited States-

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