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Conference Paper: Understanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement
Title | Understanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement |
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Authors | |
Issue Date | 2018 |
Citation | 47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, UK, 29 May-1 June 2018 How to Cite? |
Description | Parallel Session 10 - PS10.14: Public Sector and Non-Profit Marketing - Donor Behaviour and Fundraising |
Persistent Identifier | http://hdl.handle.net/10722/259973 |
DC Field | Value | Language |
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dc.contributor.author | Kim, S | - |
dc.contributor.author | Kim, Y | - |
dc.contributor.author | Lambotte, S | - |
dc.contributor.author | Hahn, M | - |
dc.date.accessioned | 2018-09-03T04:21:52Z | - |
dc.date.available | 2018-09-03T04:21:52Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | 47th Annual Conference of the European Marketing Academy (EMAC 2018), Glasgow, UK, 29 May-1 June 2018 | - |
dc.identifier.uri | http://hdl.handle.net/10722/259973 | - |
dc.description | Parallel Session 10 - PS10.14: Public Sector and Non-Profit Marketing - Donor Behaviour and Fundraising | - |
dc.language | eng | - |
dc.relation.ispartof | European Marketing Academy Conference, EMAC 2018 | - |
dc.title | Understanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Kim, S: sarakim@hku.hk | - |
dc.identifier.authority | Kim, S=rp01613 | - |
dc.identifier.hkuros | 288705 | - |
dc.identifier.hkuros | 321347 | - |