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Article: Designing for diagnosticity and serendipity: An investigation of social product-search mechanisms

TitleDesigning for diagnosticity and serendipity: An investigation of social product-search mechanisms
Authors
KeywordsProduct tags
Decision satisfaction
Information foraging
Perceived diagnosticity
Perceived serendipity
Product search
Socially endorsed people
User-generated content
Issue Date2017
Citation
Information Systems Research, 2017, v. 28, n. 2, p. 413-429 How to Cite?
Abstract© 2017 INFORMS. Users are increasingly sharing their product interests and experiences with others on e-commercewebsites. For example, users can "tag" products using their ownwords, and these "product tags" then serve as navigation cues for other users who want to search for products. Also, socially endorsed information contributors are sometimes highlighted on websites and serve as direct information sources. This study examines the effects of these two distinct social product search cues, product tags and socially endorsed people, on users' perceived diagnosticity and serendipity of their product search experience. While product tags support product navigation via a variety of product features tagged by the community, access to socially endorsed people enables users to browse diverse and high-quality alternatives favored by these individuals. We constructed an experimental website using real data from one of the largest social-network-based product-search websites in China to conduct an empirical study. The results of this study show that product tags help users to locate and evaluate relevant alternatives, thus enhancing the perceived diagnosticity of product search, whereas the integration of product tags and access to socially endorsed people enables users to conduct even more serendipitous searches. In addition, both perceived diagnosticity and perceived serendipity of a search experience positively affect users' decision satisfaction.
Persistent Identifierhttp://hdl.handle.net/10722/270311
ISSN
2021 Impact Factor: 5.490
2020 SCImago Journal Rankings: 3.507
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorYi, Cheng-
dc.contributor.authorJiang, Zhenhui-
dc.contributor.authorBenbasat, Izak-
dc.date.accessioned2019-05-27T03:57:14Z-
dc.date.available2019-05-27T03:57:14Z-
dc.date.issued2017-
dc.identifier.citationInformation Systems Research, 2017, v. 28, n. 2, p. 413-429-
dc.identifier.issn1047-7047-
dc.identifier.urihttp://hdl.handle.net/10722/270311-
dc.description.abstract© 2017 INFORMS. Users are increasingly sharing their product interests and experiences with others on e-commercewebsites. For example, users can "tag" products using their ownwords, and these "product tags" then serve as navigation cues for other users who want to search for products. Also, socially endorsed information contributors are sometimes highlighted on websites and serve as direct information sources. This study examines the effects of these two distinct social product search cues, product tags and socially endorsed people, on users' perceived diagnosticity and serendipity of their product search experience. While product tags support product navigation via a variety of product features tagged by the community, access to socially endorsed people enables users to browse diverse and high-quality alternatives favored by these individuals. We constructed an experimental website using real data from one of the largest social-network-based product-search websites in China to conduct an empirical study. The results of this study show that product tags help users to locate and evaluate relevant alternatives, thus enhancing the perceived diagnosticity of product search, whereas the integration of product tags and access to socially endorsed people enables users to conduct even more serendipitous searches. In addition, both perceived diagnosticity and perceived serendipity of a search experience positively affect users' decision satisfaction.-
dc.languageeng-
dc.relation.ispartofInformation Systems Research-
dc.subjectProduct tags-
dc.subjectDecision satisfaction-
dc.subjectInformation foraging-
dc.subjectPerceived diagnosticity-
dc.subjectPerceived serendipity-
dc.subjectProduct search-
dc.subjectSocially endorsed people-
dc.subjectUser-generated content-
dc.titleDesigning for diagnosticity and serendipity: An investigation of social product-search mechanisms-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1287/isre.2017.0695-
dc.identifier.scopuseid_2-s2.0-85021182825-
dc.identifier.volume28-
dc.identifier.issue2-
dc.identifier.spage413-
dc.identifier.epage429-
dc.identifier.eissn1526-5536-
dc.identifier.isiWOS:000404043700011-
dc.identifier.issnl1047-7047-

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