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Article: Cultural orientation of self-bias in perceptual matching

TitleCultural orientation of self-bias in perceptual matching
Authors
KeywordsCross-culture comparison
Independent and interdependent
Perceptual matching
Self-bias
Self-construal
Issue Date2019
PublisherFrontiers Research Foundation. The Journal's web site is located at http://www.frontiersin.org/psychology
Citation
Frontiers in Psychology, 2019, v. 10, p. article no. 1469 How to Cite?
AbstractPrevious research on cross-culture comparisons found that Western cultures tend to value independence and the self is construed as an autonomous individual, while Eastern cultures value interdependence and self-identity is perceived as embedded among friends and family members (Markus and Kitayama, 1991). The present experiment explored these cultural differences in the context of a paradigm developed by Sui et al. (2012), which found a bias toward the processing of self-relevant information using perceptual matching tasks. In this task, each neutral shape (i.e., triangle, circle, square) is associated with a person (i.e., self, friend, stranger), and faster and more accurate responses were found to formerly neutral stimuli tagged to the self compared to stimuli tagged to non-self. With this paradigm, the current study examined cross-cultural differences in the self-bias effect between participants from Hong Kong and the United Kingdom. Results demonstrated a reliable self-bias effect across groups consistent with previous studies. Importantly, a variation was identified in a larger self-bias toward stranger-associated stimuli in the United Kingdom participants than the Hong Kong participants. This suggested the cultural modulation of the self-bias effect in perceptual matching. © 2019 Jiang, Wong, Chung, Sun, Hsiao, Sui and Humphreys.
Persistent Identifierhttp://hdl.handle.net/10722/276268
ISSN
2017 Impact Factor: 2.089
2015 SCImago Journal Rankings: 1.244
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorJiang, M-
dc.contributor.authorWong, SKM-
dc.contributor.authorChung, KSH-
dc.contributor.authorSun, Y-
dc.contributor.authorHsiao, JHW-
dc.contributor.authorSui, J-
dc.contributor.authorHumphreys, G-
dc.date.accessioned2019-09-10T02:59:28Z-
dc.date.available2019-09-10T02:59:28Z-
dc.date.issued2019-
dc.identifier.citationFrontiers in Psychology, 2019, v. 10, p. article no. 1469-
dc.identifier.issn1664-1078-
dc.identifier.urihttp://hdl.handle.net/10722/276268-
dc.description.abstractPrevious research on cross-culture comparisons found that Western cultures tend to value independence and the self is construed as an autonomous individual, while Eastern cultures value interdependence and self-identity is perceived as embedded among friends and family members (Markus and Kitayama, 1991). The present experiment explored these cultural differences in the context of a paradigm developed by Sui et al. (2012), which found a bias toward the processing of self-relevant information using perceptual matching tasks. In this task, each neutral shape (i.e., triangle, circle, square) is associated with a person (i.e., self, friend, stranger), and faster and more accurate responses were found to formerly neutral stimuli tagged to the self compared to stimuli tagged to non-self. With this paradigm, the current study examined cross-cultural differences in the self-bias effect between participants from Hong Kong and the United Kingdom. Results demonstrated a reliable self-bias effect across groups consistent with previous studies. Importantly, a variation was identified in a larger self-bias toward stranger-associated stimuli in the United Kingdom participants than the Hong Kong participants. This suggested the cultural modulation of the self-bias effect in perceptual matching. © 2019 Jiang, Wong, Chung, Sun, Hsiao, Sui and Humphreys.-
dc.languageeng-
dc.publisherFrontiers Research Foundation. The Journal's web site is located at http://www.frontiersin.org/psychology-
dc.relation.ispartofFrontiers in Psychology-
dc.rightsThis Document is Protected by copyright and was first published by Frontiers. All rights reserved. It is reproduced with permission.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subjectCross-culture comparison-
dc.subjectIndependent and interdependent-
dc.subjectPerceptual matching-
dc.subjectSelf-bias-
dc.subjectSelf-construal-
dc.titleCultural orientation of self-bias in perceptual matching-
dc.typeArticle-
dc.identifier.emailHsiao, JHW: jhsiao@hku.hk-
dc.identifier.authorityHsiao, JHW=rp00632-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.3389/fpsyg.2019.01469-
dc.identifier.scopuseid_2-s2.0-85068666747-
dc.identifier.hkuros303459-
dc.identifier.volume10-
dc.identifier.spagearticle no. 1469-
dc.identifier.epagearticle no. 1469-
dc.identifier.isiWOS:000473189600001-
dc.publisher.placeSwitzerland-

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