File Download
There are no files associated with this item.
Supplementary
-
Citations:
- Appears in Collections:
Conference Paper: The Influence of Brand Rituals on Perceived Brand Authenticity
Title | The Influence of Brand Rituals on Perceived Brand Authenticity |
---|---|
Authors | |
Issue Date | 2018 |
Publisher | Association for Consumer Research. |
Citation | Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, p. 938 How to Cite? |
Abstract | Built on literature of ritual and brand authenticity we predicted that consumers will perceive greater brand authenticity from brand rituals and that this effect is driven by perceived symbolism in the brand. Three studies provide initial evidences for our hypotheses. This research provides new insights into the influence of brand rituals. |
Description | Working Paper - R11 |
Persistent Identifier | http://hdl.handle.net/10722/278820 |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zheng, L | - |
dc.contributor.author | Wan, WE | - |
dc.contributor.author | Huang, ZT | - |
dc.date.accessioned | 2019-10-21T02:14:38Z | - |
dc.date.available | 2019-10-21T02:14:38Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, p. 938 | - |
dc.identifier.uri | http://hdl.handle.net/10722/278820 | - |
dc.description | Working Paper - R11 | - |
dc.description.abstract | Built on literature of ritual and brand authenticity we predicted that consumers will perceive greater brand authenticity from brand rituals and that this effect is driven by perceived symbolism in the brand. Three studies provide initial evidences for our hypotheses. This research provides new insights into the influence of brand rituals. | - |
dc.language | eng | - |
dc.publisher | Association for Consumer Research. | - |
dc.relation.ispartof | 2018 Association for Consumer Research Conference | - |
dc.title | The Influence of Brand Rituals on Perceived Brand Authenticity | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Wan, WE: ewan@business.hku.hk | - |
dc.identifier.email | Huang, ZT: takhuang@hku.hk | - |
dc.identifier.authority | Wan, WE=rp01105 | - |
dc.identifier.authority | Huang, ZT=rp02245 | - |
dc.identifier.hkuros | 307601 | - |
dc.identifier.spage | 938 | - |
dc.identifier.epage | 938 | - |
dc.publisher.place | United States | - |