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Article: The How of Survey Self-report: VAS-Likert-Slide-Swipe... Same difference?
Title | The How of Survey Self-report: VAS-Likert-Slide-Swipe... Same difference? The Future of Survey Self-report: An experiment contrasting Likert, VAS, Slide, and Swipe touch interfaces |
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Authors | |
Keywords | Likert VAS Slide Self-report Response format |
Issue Date | 2020 |
Publisher | European Association for Research on Learning and Instruction. The Journal's web site is located at http://journals.sfu.ca/flr/index.php/journal |
Citation | Frontline Learning Research, 2020, v. 8 n. 3, p. 10-25 How to Cite? |
Abstract | Self-report is a fundamental research tool for the social sciences. Despite quantitative surveys being the workhorses of the self-report stable, few researchers question their format—often blindly using some form of Labelled Categorical Scale (Likert-type). This study presents a brief review of the current literature examining the efficacy of survey formats, addressing longstanding paper-based concerns and more recent issues raised by computer-and mobile-based surveys. An experiment comparing four survey formats on touch-based devices was conducted. Differences in means, predictive validity, time to complete and centrality were compared. A range of preliminary findings emphasise the similarities and striking differences between these self-report formats. Key conclusions include: A) that the two continuous interfaces (Slide & Swipe) yieldedthe most robust data for predictive modelling; B) that future research with touch self-report interfaces can set aside the VAS format; C) that researchers seeking to improve on Likert-type formats need to focus on user interfaces that are quick/simple to use. Implications and future directions for research in this area are discussed. |
Persistent Identifier | http://hdl.handle.net/10722/282267 |
ISSN | 2023 SCImago Journal Rankings: 0.745 |
DC Field | Value | Language |
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dc.contributor.author | Fryer, LK | - |
dc.contributor.author | Nakao, K | - |
dc.date.accessioned | 2020-05-05T14:32:55Z | - |
dc.date.available | 2020-05-05T14:32:55Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Frontline Learning Research, 2020, v. 8 n. 3, p. 10-25 | - |
dc.identifier.issn | 2295-3159 | - |
dc.identifier.uri | http://hdl.handle.net/10722/282267 | - |
dc.description.abstract | Self-report is a fundamental research tool for the social sciences. Despite quantitative surveys being the workhorses of the self-report stable, few researchers question their format—often blindly using some form of Labelled Categorical Scale (Likert-type). This study presents a brief review of the current literature examining the efficacy of survey formats, addressing longstanding paper-based concerns and more recent issues raised by computer-and mobile-based surveys. An experiment comparing four survey formats on touch-based devices was conducted. Differences in means, predictive validity, time to complete and centrality were compared. A range of preliminary findings emphasise the similarities and striking differences between these self-report formats. Key conclusions include: A) that the two continuous interfaces (Slide & Swipe) yieldedthe most robust data for predictive modelling; B) that future research with touch self-report interfaces can set aside the VAS format; C) that researchers seeking to improve on Likert-type formats need to focus on user interfaces that are quick/simple to use. Implications and future directions for research in this area are discussed. | - |
dc.language | eng | - |
dc.publisher | European Association for Research on Learning and Instruction. The Journal's web site is located at http://journals.sfu.ca/flr/index.php/journal | - |
dc.relation.ispartof | Frontline Learning Research | - |
dc.subject | Likert | - |
dc.subject | VAS | - |
dc.subject | Slide | - |
dc.subject | Self-report | - |
dc.subject | Response format | - |
dc.title | The How of Survey Self-report: VAS-Likert-Slide-Swipe... Same difference? | - |
dc.title | The Future of Survey Self-report: An experiment contrasting Likert, VAS, Slide, and Swipe touch interfaces | - |
dc.type | Article | - |
dc.identifier.email | Fryer, LK: fryer@hku.hk | - |
dc.identifier.authority | Fryer, LK=rp02148 | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.14786/flr.v8i3.501 | - |
dc.identifier.scopus | eid_2-s2.0-85087952705 | - |
dc.identifier.hkuros | 309767 | - |
dc.identifier.volume | 8 | - |
dc.identifier.issue | 3 | - |
dc.identifier.spage | 10 | - |
dc.identifier.epage | 25 | - |
dc.publisher.place | Belgium | - |
dc.identifier.issnl | 2295-3159 | - |