File Download
There are no files associated with this item.
Supplementary
-
Citations:
- Appears in Collections:
Conference Paper: Inequality During Covid-19 Pandemic: Evidence From Mobile App Consumptions In Korea
Title | Inequality During Covid-19 Pandemic: Evidence From Mobile App Consumptions In Korea |
---|---|
Authors | |
Issue Date | 2021 |
Publisher | INFORMS Society for Marketing Science (ISMS). |
Citation | The 43rd ISMS Marketing Science Conference, Virtual Conference, 3-5 June 2021 How to Cite? |
Abstract | Covid-19 is the first human pandemic in the 21st century. It has brought changes to nearly every aspect of our lives. Leveraging on a proprietary dataset, which records the weekly app usage behaviors of a sample of consumers in Korea from January to August 2020, we study the impact of covid-19 on digital behaviors. We compare app consumptions at different phases of covid-19 (i.e., prepandemic, during 1st wave, recovery from 1st wave and post-1st wave), and find significant behavioral changes. We find some of them revert to normal quickly while others not. We then zoom in on how such behavioral responses to covid-19 differ across different app categories and demographic groups. We aim to explore how income, gender, education and digital literacy play a role during the pandemic. These findings can inform policy recommendations such as government subsidy strategies under natural disasters, as well as managers interested in increasing digital adoption of mobile apps |
Description | TD12 Social Impact: Covid - Contributed Session |
Persistent Identifier | http://hdl.handle.net/10722/304109 |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Cisternas, F | - |
dc.contributor.author | Dang, CI | - |
dc.contributor.author | Kim, H | - |
dc.contributor.author | Jia, SJ | - |
dc.date.accessioned | 2021-09-23T08:55:21Z | - |
dc.date.available | 2021-09-23T08:55:21Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | The 43rd ISMS Marketing Science Conference, Virtual Conference, 3-5 June 2021 | - |
dc.identifier.uri | http://hdl.handle.net/10722/304109 | - |
dc.description | TD12 Social Impact: Covid - Contributed Session | - |
dc.description.abstract | Covid-19 is the first human pandemic in the 21st century. It has brought changes to nearly every aspect of our lives. Leveraging on a proprietary dataset, which records the weekly app usage behaviors of a sample of consumers in Korea from January to August 2020, we study the impact of covid-19 on digital behaviors. We compare app consumptions at different phases of covid-19 (i.e., prepandemic, during 1st wave, recovery from 1st wave and post-1st wave), and find significant behavioral changes. We find some of them revert to normal quickly while others not. We then zoom in on how such behavioral responses to covid-19 differ across different app categories and demographic groups. We aim to explore how income, gender, education and digital literacy play a role during the pandemic. These findings can inform policy recommendations such as government subsidy strategies under natural disasters, as well as managers interested in increasing digital adoption of mobile apps | - |
dc.language | eng | - |
dc.publisher | INFORMS Society for Marketing Science (ISMS). | - |
dc.relation.ispartof | The 43rd ISMS Marketing Science Conference, 2021 / INFORMS Marketing Science Conference | - |
dc.title | Inequality During Covid-19 Pandemic: Evidence From Mobile App Consumptions In Korea | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Dang, CI: ivydang@hku.hk | - |
dc.identifier.email | Jia, SJ: jjia@hku.hk | - |
dc.identifier.authority | Dang, CI=rp02659 | - |
dc.identifier.authority | Jia, SJ=rp01801 | - |
dc.identifier.hkuros | 325522 | - |
dc.publisher.place | United States | - |