Showing results 1 to 5 of 5
Title | Author(s) | Issue Date | |
---|---|---|---|
Is Money Worth Saving? Money Anthropomorphism Increases Saving Behavior Proceeding/Conference:Advances in Consumer Research | 2017 | ||
Moral Identity and Brand Anthropomorphism Proceeding/Conference:Advances in Consumer Research | 2017 | ||
Social Crowding versus Spatial Crowding: Differential Influences on Customers’ Preference for anthropomorphized Self-Service Technologies Proceeding/Conference:Advances in Consumer Research | 2017 | ||
The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment Proceeding/Conference:Advances in Consumer Research | 2017 | ||
Understanding the Motivation to Help under Mortality Salience: Self-Worth Account versus Cultural Standards Account Proceeding/Conference:Advances in Consumer Research | 2017 |