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Conference Paper: The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment

TitleThe Influence of Anthropomorphism on Choosing Multiple Products from an Assortment
Authors
Chen, PWan, WE
Issue Date2017
PublisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx
Citation
48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 353-355 How to Cite?
AbstractThis research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects.
DescriptionNew Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - Paper #4
Persistent Identifierhttp://hdl.handle.net/10722/278376
ISSN
0098-9258
2019 SCImago Journal Rankings: 0.139

 

DC FieldValueLanguage
dc.contributor.authorChen, P-
dc.contributor.authorWan, WE-
dc.date.accessioned2019-10-04T08:12:50Z-
dc.date.available2019-10-04T08:12:50Z-
dc.date.issued2017-
dc.identifier.citation48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 353-355-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/278376-
dc.descriptionNew Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - Paper #4-
dc.description.abstractThis research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx-
dc.relation.ispartofAdvances in Consumer Research-
dc.relation.ispartofAssociation for Consumer Research (ACR) North America Conference 2017-
dc.titleThe Influence of Anthropomorphism on Choosing Multiple Products from an Assortment-
dc.typeConference_Paper-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.hkuros306401-
dc.identifier.volume45-
dc.identifier.spage353-
dc.identifier.epage355-
dc.publisher.placeUnited States-
dc.identifier.issnl0098-9258-

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