Browsing by Author Park, CW

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Showing results 1 to 7 of 7
TitleAuthor(s)Issue DateViews
 
2018
104
 
2016
62
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
2017
70
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
2016
38
 
2016
 
The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Proceeding/Conference:Research Seminar, University of International Business and Economics
2018
36
 
The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Proceeding/Conference:Research Seminar, Hunan University
2018