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Conference Paper: I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Title | I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts |
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Authors | |
Issue Date | 2016 |
Citation | 2018 Marketing Research Symposium of the Asian Centre for Branding & Marketing, Hong Kong, China, 3 December 2018 How to Cite? |
Description | Venue: The Hong Kong Polytechnic University |
Persistent Identifier | http://hdl.handle.net/10722/268360 |
DC Field | Value | Language |
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dc.contributor.author | Jia, HM | - |
dc.contributor.author | Kim, BK | - |
dc.contributor.author | Wan, WE | - |
dc.contributor.author | Park, CW | - |
dc.date.accessioned | 2019-03-18T06:10:11Z | - |
dc.date.available | 2019-03-18T06:10:11Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | 2018 Marketing Research Symposium of the Asian Centre for Branding & Marketing, Hong Kong, China, 3 December 2018 | - |
dc.identifier.uri | http://hdl.handle.net/10722/268360 | - |
dc.description | Venue: The Hong Kong Polytechnic University | - |
dc.language | eng | - |
dc.relation.ispartof | Marketing Research Symposium of the Asian Centre for Branding & Marketing | - |
dc.title | I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Jia, HM: mhjia@hku.hk | - |
dc.identifier.email | Wan, WE: ewan@business.hku.hk | - |
dc.identifier.authority | Jia, HM=rp02165 | - |
dc.identifier.authority | Wan, WE=rp01105 | - |
dc.identifier.hkuros | 294078 | - |