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Conference Paper: I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts

TitleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Authors
Jia, HMKim, BKWan, WEPark, CW
Issue Date2016
Citation
2018 Marketing Research Symposium of the Asian Centre for Branding & Marketing, Hong Kong, China, 3 December 2018 How to Cite?
DescriptionVenue: The Hong Kong Polytechnic University
Persistent Identifierhttp://hdl.handle.net/10722/268360

 

DC FieldValueLanguage
dc.contributor.authorJia, HM-
dc.contributor.authorKim, BK-
dc.contributor.authorWan, WE-
dc.contributor.authorPark, CW-
dc.date.accessioned2019-03-18T06:10:11Z-
dc.date.available2019-03-18T06:10:11Z-
dc.date.issued2016-
dc.identifier.citation2018 Marketing Research Symposium of the Asian Centre for Branding & Marketing, Hong Kong, China, 3 December 2018-
dc.identifier.urihttp://hdl.handle.net/10722/268360-
dc.descriptionVenue: The Hong Kong Polytechnic University-
dc.languageeng-
dc.relation.ispartofMarketing Research Symposium of the Asian Centre for Branding & Marketing-
dc.titleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts-
dc.typeConference_Paper-
dc.identifier.emailJia, HM: mhjia@hku.hk-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityJia, HM=rp02165-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.hkuros294078-

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