Browsing by Author Kim, BK

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Showing results 1 to 8 of 8
TitleAuthor(s)Issue DateViews
 
2013
64
 
2020
16
 
2020
20
 
2016
74
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
2017
80
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
2016
42
 
2016
1
 
2020
70