Browsing by Author Kim, BK

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Showing results 1 to 11 of 11
TitleAuthor(s)Issue DateViews
 
2013
57
 
2020
23
 
2020
24
 
2022
32
 
2016
79
 
2016
5
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
2017
87
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
2016
44
 
2020
25
 
2020
108
 
2020
25