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Browsing by Author Leung, FF
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Showing results 1 to 8 of 8
Title
Author(s)
Issue Date
A relational approach to counterfeit reduction: evidence from China
Proceeding/Conference:
European Marketing Academy Conference, EMAC 2015
Leung, FF
Tse, DKC
Kim, S
2015
Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects
Book:
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Yim, CKB
Chan, KW
Tse, CH
Leung, FF
2019
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms
Journal:
Journal of International Marketing
Leung, FF
Tse, CH
Yim, CK
2020
Follower Size of Online Influencers
Proceeding/Conference:
Association for Consumer Research Conference
Leung, FF
Wang, M
Kim, S
FANG, X
2022
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses
Journal:
Journal of Marketing
Leung, FF
Kim, S
Tse, CH
2020
Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China
Journal:
International Journal of Electronic Commerce Studies
Chan, TH
LEUNG, FF
Tan, P
Tse, DKC
2015
Talented (vs. Hard-working) Is Machine-like: Impact of Service Employee Performance Attribution on Relationship Expectation
Proceeding/Conference:
European Marketing Academy Conference, EMAC 2018
Leung, FF
Kim, S
Tse, C
2018
Talented (vs. Hard-working) Is Machine-like: Impact of Service Employee Performance Attribution on Relationship Expectation
Proceeding/Conference:
Association for Consumer Research European Conference
Leung, FF
Kim, S
Tse, CH
2018