Skip navigation
HKU Login
Guest Login
Home
Publications
Researchers
Staff
Research Postgraduates
Organizations
Grants
Datasets
Deposit Data
HKUL Research Data Management
Theses
Patents
Community Service
Browsing by Author Park, CW
Jump to:
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
中
or enter first few letters:
Showing results 1 to 7 of 7
Title
Author(s)
Issue Date
Views
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Journal:
Journal of Marketing
Jia, HM
Yang, S
Lu, X
Park, CW
2018
149
I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories
Proceeding/Conference:
Advances in Consumer Research
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
81
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Chinese University of Hong Kong, Business School, Research Seminar
Jia, HM
Kim, BK
Wan, WE
Park, CW
2017
88
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Marketing Research Symposium of the Asian Centre for Branding & Marketing
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
46
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Research Seminar, Nanjing University
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
7
The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Proceeding/Conference:
Research Seminar, Hunan University
Jia, HM
Yang, S
Lu, X
Park, CW
2018
8
The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Proceeding/Conference:
Research Seminar, University of International Business and Economics
Jia, HM
Yang, S
Lu, X
Park, CW
2018
52
