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Professor Dang, Chu Ivy 党矗

Title:
Assistant Professor

Contact Information
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Professor Dang, Chu Ivy 党矗

Title:
Assistant Professor

Research Interests:(click to check for cognate researchers)

Short Biography:

Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to data-driven marketing and high-tech marketing.

Ivy joined The University of Hong Kong in 2020, after receiving her Ph.D. in marketing from CUHK Business School. She also holds a M.S. in economics from The Chinese University of Hong Kong and a B.S. in applied physics from Beijing Jiaotong University. In her spare time, Ivy enjoys running, hiking and online surfing.

Professional Qualifications
YearAwarding InstitutionQualification
2012​Beijing Jiaotong University​BS in Applied Physics
2015Chinese University of Hong KongMS in Economics
2020Chinese University of Hong KongPhD in Marketing
Honours, Awards & Prizes
AwardeesAward DateHonours / Awards / PrizesCategory
Postgraduate Research Output Award: The Chinese University of Hong Kong
Research Achievement
AMA Sheth Foundation Doctoral Consortium Fellow: AMA Sheth Foundation
Others
2023-12-24Best Paper Award (1st place) of the Asia Pacific Marketing Academy Annual Conference 2023: Asia Pacific Marketing Academy Annual Conference 2023 (22/09/2023-24/12/2023, Guangzhou)
Research Achievement
Global Scholarship for Research Excellence: The Chinese University of Hong Kong
Research Achievement
Professional Societies
Term PeriodPositionProfessional Societies
09/2020 - 09/2021MemberAssociation for Consumer Research
06/2017 - presentMemberINFORMS Society for Marketing Science
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