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Conference Paper: Goals or means: how psychological distance influences depletion effects
Title | Goals or means: how psychological distance influences depletion effects |
---|---|
Authors | |
Keywords | Business and economics Marketing and purchasing consumer education and protection |
Issue Date | 2010 |
Publisher | Association for Consumer Research. |
Citation | The Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37 How to Cite? |
Abstract | This paper examines how construal level influences the performance of consecutive self-control which requires sustained effort and is vulnerable to self-control resource depletion effect. We propose that at higher-level construals, individuals focus on self-relevant goals (e.g., one’s health goal) and will allocate self-control resources to the second self-control task depending on the importance of the task to their goal. At lower-level construals, individuals attend to resource accessibility and will perform self-control based on their perceived fatigue involved in exerting self-control resource. In three experiments we test this proposition in the consumer health context and examine the underlying processes. |
Persistent Identifier | http://hdl.handle.net/10722/127344 |
ISSN | 2023 SCImago Journal Rankings: 0.133 |
DC Field | Value | Language |
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dc.contributor.author | Agrawal, N | en_HK |
dc.contributor.author | Wan, EW | en_HK |
dc.date.accessioned | 2010-10-31T13:20:01Z | - |
dc.date.available | 2010-10-31T13:20:01Z | - |
dc.date.issued | 2010 | en_HK |
dc.identifier.citation | The Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37 | en_HK |
dc.identifier.issn | 0098-9258 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/127344 | - |
dc.description.abstract | This paper examines how construal level influences the performance of consecutive self-control which requires sustained effort and is vulnerable to self-control resource depletion effect. We propose that at higher-level construals, individuals focus on self-relevant goals (e.g., one’s health goal) and will allocate self-control resources to the second self-control task depending on the importance of the task to their goal. At lower-level construals, individuals attend to resource accessibility and will perform self-control based on their perceived fatigue involved in exerting self-control resource. In three experiments we test this proposition in the consumer health context and examine the underlying processes. | - |
dc.language | eng | en_HK |
dc.publisher | Association for Consumer Research. | - |
dc.relation.ispartof | Advances in Consumer Research | en_HK |
dc.subject | Business and economics | - |
dc.subject | Marketing and purchasing consumer education and protection | - |
dc.title | Goals or means: how psychological distance influences depletion effects | en_HK |
dc.type | Conference_Paper | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0098-9258&volume=37&spage=&epage=&date=2010&atitle=Goals+or+Means:+How+Psychological+Distance+Influences+Depletion+Effects | en_HK |
dc.identifier.email | Wan, EW: ewan@business.hku.hk | en_HK |
dc.identifier.authority | Wan, EW=rp01105 | en_HK |
dc.identifier.hkuros | 172731 | en_HK |
dc.identifier.volume | 37 | en_HK |
dc.description.other | The Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37 | - |
dc.identifier.issnl | 0098-9258 | - |