Promoting Media Literacy Education In China: A Case Study Of A Primary School

Abstract

With the changing media environment, media literacy education is an emerging field in China. Many studies have shown the significance of media literacy education, but they have mostly been conducted in the Western context, and there have been a few studies investigating media literacy education in the Asian context. Based on this understanding, this study aimed to explore the implementation of, and approaches to, media literacy education in a Chinese primary school. It aimed to shift media literacy education from an international context to a local setting, and offers a point of reference to enrich the theory and practice of the process of localisation. The research questions focused on how media literacy education was initiated in the context of the national curriculum reform in mainland, and two ways in which it was implemented in a primary school. It was a qualitative case study, using observation, interview, focus groups, group meetings and document analysis as the main methods of collecting data in the field.