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Conference Paper: Exploring the influence of web design on online group buying in Hong Kong
| Title | Exploring the influence of web design on online group buying in Hong Kong |
|---|---|
| Authors | |
| Issue Date | 2014 |
| Publisher | The Centre for Information Technology in Education (CITE), The University of Hong Kong. |
| Citation | The Centre for Information Technology in Education Research Symposium (CITERS 2014), Hong Kong, China, 13-14 June 2014, abstract no. 204 How to Cite? |
| Abstract | The aims of our study are to examine the influences of web design on online group buying in Hong Kong, to identify specific web design factors (mainly focus on usability and accessibility) that affect consumers’ purchase intention, and to provide recommendations to the relevant industry as to how the qualities of their websites be improved to attract potential consumers. To collect user views on the concerned issues, an online survey was conducted in the spring of 2014. The target respondents of our survey are people aged between 18 and 34 who have experienced in online group buying in Hong Kong. |
| Description | Symposium Theme: Learning without Limits? Paper Presentation Parallel Session 3 Track: Technology-Supported Professional Learning |
| Persistent Identifier | http://hdl.handle.net/10722/204568 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kwan, ACM | en_US |
| dc.contributor.author | Poon, VWC | en_US |
| dc.contributor.author | Woo, SYM | en_US |
| dc.date.accessioned | 2014-09-20T00:04:55Z | - |
| dc.date.available | 2014-09-20T00:04:55Z | - |
| dc.date.issued | 2014 | en_US |
| dc.identifier.citation | The Centre for Information Technology in Education Research Symposium (CITERS 2014), Hong Kong, China, 13-14 June 2014, abstract no. 204 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10722/204568 | - |
| dc.description | Symposium Theme: Learning without Limits? | - |
| dc.description | Paper Presentation | - |
| dc.description | Parallel Session 3 | - |
| dc.description | Track: Technology-Supported Professional Learning | - |
| dc.description.abstract | The aims of our study are to examine the influences of web design on online group buying in Hong Kong, to identify specific web design factors (mainly focus on usability and accessibility) that affect consumers’ purchase intention, and to provide recommendations to the relevant industry as to how the qualities of their websites be improved to attract potential consumers. To collect user views on the concerned issues, an online survey was conducted in the spring of 2014. The target respondents of our survey are people aged between 18 and 34 who have experienced in online group buying in Hong Kong. | en_US |
| dc.language | eng | en_US |
| dc.publisher | The Centre for Information Technology in Education (CITE), The University of Hong Kong. | - |
| dc.relation.ispartof | Centre for Information Technology in Education Research Symposium (CITERS) | en_US |
| dc.title | Exploring the influence of web design on online group buying in Hong Kong | en_US |
| dc.type | Conference_Paper | en_US |
| dc.identifier.email | Kwan, ACM: cmkwan@hku.hk | en_US |
| dc.identifier.hkuros | 239151 | en_US |
| dc.publisher.place | Hong Kong, China | - |