File Download
Supplementary
-
Citations:
- Appears in Collections:
Conference Paper: Becoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences
Title | Becoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences |
---|---|
Authors | |
Issue Date | 2014 |
Publisher | Association for Consumer Research. |
Citation | The 2014 Association for Consumer Research North American Conference (ACR 2014), Baltimore, MD., 23-26 October 2014. In Advances in Consumer Research, 2014, v. 42, p. 91-92 How to Cite? |
Abstract | This research examines how product recommendations by excluders (vs. non-excluders) influence excluded consumers’ preferences toward a recommended product. Previous work on social exclusion has shown that excluded individuals want to avoid and be disconnected from perpetrators of exclusion (Buckley et al. 2004; Maner et al. 2007). According to this finding, we can simply predict that excluders’ recommendations will negatively impact excluded consumers’ product preferences. However, we suggest that excluders’ recommendations do not always reduce preferences toward products. Rather, the effect of excluders’ recommendation depends … |
Description | Session 1.3 Hit Me, Baby, One More Time: The Ups and Downs of Social Exclusion on Consumer Motivation: no. 1 |
Persistent Identifier | http://hdl.handle.net/10722/211454 |
ISSN | 2023 SCImago Journal Rankings: 0.133 |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Wan, EW | - |
dc.contributor.author | Zhang, K | - |
dc.contributor.author | Kim, S | - |
dc.date.accessioned | 2015-07-14T06:17:47Z | - |
dc.date.available | 2015-07-14T06:17:47Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | The 2014 Association for Consumer Research North American Conference (ACR 2014), Baltimore, MD., 23-26 October 2014. In Advances in Consumer Research, 2014, v. 42, p. 91-92 | - |
dc.identifier.issn | 0098-9258 | - |
dc.identifier.uri | http://hdl.handle.net/10722/211454 | - |
dc.description | Session 1.3 Hit Me, Baby, One More Time: The Ups and Downs of Social Exclusion on Consumer Motivation: no. 1 | - |
dc.description.abstract | This research examines how product recommendations by excluders (vs. non-excluders) influence excluded consumers’ preferences toward a recommended product. Previous work on social exclusion has shown that excluded individuals want to avoid and be disconnected from perpetrators of exclusion (Buckley et al. 2004; Maner et al. 2007). According to this finding, we can simply predict that excluders’ recommendations will negatively impact excluded consumers’ product preferences. However, we suggest that excluders’ recommendations do not always reduce preferences toward products. Rather, the effect of excluders’ recommendation depends … | - |
dc.language | eng | - |
dc.publisher | Association for Consumer Research. | - |
dc.relation.ispartof | Advances in Consumer Research | - |
dc.title | Becoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Wan, EW: ewan@business.hku.hk | - |
dc.identifier.email | Kim, S: sarakim@hku.hk | - |
dc.identifier.authority | Wan, EW=rp01105 | - |
dc.identifier.authority | Kim, S=rp01613 | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.hkuros | 245205 | - |
dc.identifier.volume | 42 | - |
dc.identifier.spage | 91 | - |
dc.identifier.epage | 92 | - |
dc.publisher.place | United States | - |
dc.identifier.issnl | 0098-9258 | - |