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Conference Paper: How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context

TitleHow to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context
Authors
Zou, WYim, BCKChan, W
Issue Date2015
Citation
The 37th ISMS Marketing Science Conference, Baltimore, MD., 17-20 June 2015. How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/212277

 

DC FieldValueLanguage
dc.contributor.authorZou, W-
dc.contributor.authorYim, BCK-
dc.contributor.authorChan, W-
dc.date.accessioned2015-07-21T02:30:37Z-
dc.date.available2015-07-21T02:30:37Z-
dc.date.issued2015-
dc.identifier.citationThe 37th ISMS Marketing Science Conference, Baltimore, MD., 17-20 June 2015.-
dc.identifier.urihttp://hdl.handle.net/10722/212277-
dc.languageeng-
dc.relation.ispartofINFORMS Marketing Science Conference-
dc.titleHow to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context-
dc.typeConference_Paper-
dc.identifier.emailYim, BCK: yim@business.hku.hk-
dc.identifier.authorityYim, BCK=rp01122-
dc.identifier.hkuros245636-

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