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Conference Paper: The effect of anthropomorphism on consumer preference

TitleThe effect of anthropomorphism on consumer preference
Authors
Wan, WEChen, RPJin, L
Issue Date2015
PublisherAssociation for Consumer Research. The pdf extended abstract of this article's website is located at http://www.acrwebsite.org/volumes/1019046/volumes/v43/NA-43
Citation
The 2015 Association for Consumer Research (ACR) North American Conference, New Orleans, LA.., 1-4 October 2015. In Advances in Consumer Research, 2015, v. 43, p. 484-485 How to Cite?
AbstractThe current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.
Persistent Identifierhttp://hdl.handle.net/10722/234243
ISSN
0098-9258
2023 SCImago Journal Rankings: 0.133

 

DC FieldValueLanguage
dc.contributor.authorWan, WE-
dc.contributor.authorChen, RP-
dc.contributor.authorJin, L-
dc.date.accessioned2016-10-14T07:00:04Z-
dc.date.available2016-10-14T07:00:04Z-
dc.date.issued2015-
dc.identifier.citationThe 2015 Association for Consumer Research (ACR) North American Conference, New Orleans, LA.., 1-4 October 2015. In Advances in Consumer Research, 2015, v. 43, p. 484-485-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/234243-
dc.description.abstractThe current research proposes that anthropomorphism—attributing humanlike characteristics to nonhuman agents—increases consumer preference for physically superior products. This effect occurs because consumers perceive anthropomorphized products similar to person perception which often relies on physical cues.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The pdf extended abstract of this article's website is located at http://www.acrwebsite.org/volumes/1019046/volumes/v43/NA-43-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleThe effect of anthropomorphism on consumer preference-
dc.typeConference_Paper-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.hkuros267725-
dc.identifier.volume43-
dc.identifier.spage484-
dc.identifier.epage485-
dc.publisher.placeUnited States-
dc.identifier.issnl0098-9258-

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