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Conference Paper: Seeing Death-Related Media Information Decreases Price Sensitivity

TitleSeeing Death-Related Media Information Decreases Price Sensitivity
Authors
Huang, ZTHuang, XIJiang, Y
Issue Date2018
PublisherSociety for Consumer Psychology.
Citation
Society of Consumer Psychology 2018 Winter Conference, Dallas, TX, USA, 16-18 February 2018 How to Cite?
AbstractThis research examines how incidental exposure to death-related information in media affects consumers' price sensitivity. We demonstrate that seeing death-related information in media leads consumers to focus on intrinsic rather than extrinsic values, resulting in lower sensitivity to prices of products and services which are generally associated with extrinsic values.
DescriptionPoster Presentation
Persistent Identifierhttp://hdl.handle.net/10722/256586

 

DC FieldValueLanguage
dc.contributor.authorHuang, ZT-
dc.contributor.authorHuang, XI-
dc.contributor.authorJiang, Y-
dc.date.accessioned2018-07-20T06:36:56Z-
dc.date.available2018-07-20T06:36:56Z-
dc.date.issued2018-
dc.identifier.citationSociety of Consumer Psychology 2018 Winter Conference, Dallas, TX, USA, 16-18 February 2018-
dc.identifier.urihttp://hdl.handle.net/10722/256586-
dc.descriptionPoster Presentation-
dc.description.abstractThis research examines how incidental exposure to death-related information in media affects consumers' price sensitivity. We demonstrate that seeing death-related information in media leads consumers to focus on intrinsic rather than extrinsic values, resulting in lower sensitivity to prices of products and services which are generally associated with extrinsic values.-
dc.languageeng-
dc.publisherSociety for Consumer Psychology. -
dc.relation.ispartofSociety for Consumer Psychology Winter Conference-
dc.titleSeeing Death-Related Media Information Decreases Price Sensitivity-
dc.typeConference_Paper-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.hkuros286057-
dc.publisher.placeUnited States-

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