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Conference Paper: Examining the causal relationship between screen size and cellular data consumption
Title | Examining the causal relationship between screen size and cellular data consumption |
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Authors | |
Keywords | Telecommunications Big data Tablet Smartphone Screen size Data usage |
Issue Date | 2015 |
Citation | 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July 2015. In PACIS 2015 Proceedings, 2015 How to Cite? |
Abstract | This study utilizes a terabyte dataset from a telecommunications company to examine the relationship between screen size and cellular data consumption for a large number of phone and tablet users. We find the relationship exhibits a different pattern within the two device categories of phones and tablets. For phone users, there is an overall positive and significant relationship over the range of screen size from 1 inch to below 7 inches, which is, however, mainly driven by the dramatic decrease in usage on traditional phones with screens less than 3 inches. Particularly for smartphones with screens 3.5 inches or higher, we do not find a significant relationship between screen size and cellular data consumption measured by either the time spent on the mobile network or the amount of data transmitted. For tablet users, we find evidence that suggests that people spend less time on tablets with bigger screens, which could potentially be due to the reduced portability of large tablets. Our findings can provide important implications for mobile network operators in promoting data plans to users with different devices. |
Persistent Identifier | http://hdl.handle.net/10722/267590 |
DC Field | Value | Language |
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dc.contributor.author | Ma, B | - |
dc.contributor.author | Chen, H | - |
dc.date.accessioned | 2019-02-22T04:08:27Z | - |
dc.date.available | 2019-02-22T04:08:27Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July 2015. In PACIS 2015 Proceedings, 2015 | - |
dc.identifier.uri | http://hdl.handle.net/10722/267590 | - |
dc.description.abstract | This study utilizes a terabyte dataset from a telecommunications company to examine the relationship between screen size and cellular data consumption for a large number of phone and tablet users. We find the relationship exhibits a different pattern within the two device categories of phones and tablets. For phone users, there is an overall positive and significant relationship over the range of screen size from 1 inch to below 7 inches, which is, however, mainly driven by the dramatic decrease in usage on traditional phones with screens less than 3 inches. Particularly for smartphones with screens 3.5 inches or higher, we do not find a significant relationship between screen size and cellular data consumption measured by either the time spent on the mobile network or the amount of data transmitted. For tablet users, we find evidence that suggests that people spend less time on tablets with bigger screens, which could potentially be due to the reduced portability of large tablets. Our findings can provide important implications for mobile network operators in promoting data plans to users with different devices. | - |
dc.language | eng | - |
dc.relation.ispartof | PACIS 2015 Proceedings | - |
dc.subject | Telecommunications | - |
dc.subject | Big data | - |
dc.subject | Tablet | - |
dc.subject | Smartphone | - |
dc.subject | Screen size | - |
dc.subject | Data usage | - |
dc.title | Examining the causal relationship between screen size and cellular data consumption | - |
dc.type | Conference_Paper | - |
dc.identifier.scopus | eid_2-s2.0-85011103587 | - |