File Download

There are no files associated with this item.

Supplementary

Conference Paper: The Mixed Effects of Nostalgia on Consumer Switching Behavior

TitleThe Mixed Effects of Nostalgia on Consumer Switching Behavior
Authors
Huang, ZTHuang, XIJiang, Y
Issue Date2018
Citation
Association for Consumer Research North American Conference, Dallas, Texas, USA, 11-14 October 2018 How to Cite?
AbstractThis research shows that contrary to conventional wisdom, nostalgia can increase consumer switching behavior. However, this effect only occurs when consumers focus on the consumption outcome and it is reversed when consumers are led to focus on the process of consumption. These findings provide a nuanced understanding of nostalgia marketing.
DescriptionWorking Paper Session: Pod M: Nostalgia and Experiential Consumption - no. M7
Persistent Identifierhttp://hdl.handle.net/10722/272510

 

DC FieldValueLanguage
dc.contributor.authorHuang, ZT-
dc.contributor.authorHuang, XI-
dc.contributor.authorJiang, Y-
dc.date.accessioned2019-07-20T10:43:41Z-
dc.date.available2019-07-20T10:43:41Z-
dc.date.issued2018-
dc.identifier.citationAssociation for Consumer Research North American Conference, Dallas, Texas, USA, 11-14 October 2018-
dc.identifier.urihttp://hdl.handle.net/10722/272510-
dc.descriptionWorking Paper Session: Pod M: Nostalgia and Experiential Consumption - no. M7-
dc.description.abstractThis research shows that contrary to conventional wisdom, nostalgia can increase consumer switching behavior. However, this effect only occurs when consumers focus on the consumption outcome and it is reversed when consumers are led to focus on the process of consumption. These findings provide a nuanced understanding of nostalgia marketing.-
dc.languageeng-
dc.relation.ispartofAssociation for Consumer Research North American Conference-
dc.titleThe Mixed Effects of Nostalgia on Consumer Switching Behavior-
dc.typeConference_Paper-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.hkuros298622-

Export via OAI-PMH Interface in XML Formats

OR

Export to Other Non-XML Formats