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Conference Paper: Promoting Subjective Preferences in Simple Choices During Sleep
Title | Promoting Subjective Preferences in Simple Choices During Sleep |
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Authors | |
Issue Date | 2018 |
Publisher | Association for Consumer Research. |
Citation | Proceedings of Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, v. 46, p. 897 How to Cite? |
Abstract | Combining target memory reactivation method with a food evaluation/choice task we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep. |
Description | Working Paper- C1 |
Persistent Identifier | http://hdl.handle.net/10722/278783 |
DC Field | Value | Language |
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dc.contributor.author | Ai, S | - |
dc.contributor.author | Yin, Y | - |
dc.contributor.author | Chen, Y | - |
dc.contributor.author | Lu, L | - |
dc.contributor.author | Zhu, L | - |
dc.contributor.author | Shi, J | - |
dc.date.accessioned | 2019-10-21T02:13:58Z | - |
dc.date.available | 2019-10-21T02:13:58Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | Proceedings of Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, v. 46, p. 897 | - |
dc.identifier.uri | http://hdl.handle.net/10722/278783 | - |
dc.description | Working Paper- C1 | - |
dc.description.abstract | Combining target memory reactivation method with a food evaluation/choice task we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep. | - |
dc.language | eng | - |
dc.publisher | Association for Consumer Research. | - |
dc.relation.ispartof | 2018 Association for Consumer Research Conference | - |
dc.title | Promoting Subjective Preferences in Simple Choices During Sleep | - |
dc.type | Conference_Paper | - |
dc.identifier.hkuros | 307544 | - |
dc.identifier.volume | 46 | - |
dc.identifier.spage | 897 | - |
dc.identifier.epage | 897 | - |
dc.publisher.place | United States | - |