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Conference Paper: Repurchase behavior in B2C ecommerce - A relationship quality perspective
| Title | Repurchase behavior in B2C ecommerce - A relationship quality perspective |
|---|---|
| Authors | |
| Keywords | Relationship quality Repurchase intention |
| Issue Date | 2008 |
| Citation | PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region, 2008 How to Cite? |
| Abstract | Information systems research continues to pay increasing attention to online customer retention. Drawing on the relationship marketing literature, this study formulates and tests a theoretical model to explain B2C ecommerce consumer repurchase intention from the perspective of relationship quality. The model was empirically tested through a large-scale survey conducted in Northern Ireland. The results show that relationship quality impacts consumer repurchase intention positively. Meanwhile, relationship quality is positively influenced by vendor expertise on order fulfillment, vendor reputation, and website usability. Vendor opportunistic behavior influences relationship quality negatively. Implications for future research and practice are also discussed. |
| Persistent Identifier | http://hdl.handle.net/10722/307359 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Zhang, Yixiang | - |
| dc.contributor.author | Fang, Yulin | - |
| dc.contributor.author | Wei, Kwok Kee | - |
| dc.contributor.author | Ramsey, Elaine | - |
| dc.contributor.author | McCole, Patrick | - |
| dc.contributor.author | Chen, Huaping | - |
| dc.date.accessioned | 2021-11-03T06:22:27Z | - |
| dc.date.available | 2021-11-03T06:22:27Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.citation | PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region, 2008 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/307359 | - |
| dc.description.abstract | Information systems research continues to pay increasing attention to online customer retention. Drawing on the relationship marketing literature, this study formulates and tests a theoretical model to explain B2C ecommerce consumer repurchase intention from the perspective of relationship quality. The model was empirically tested through a large-scale survey conducted in Northern Ireland. The results show that relationship quality impacts consumer repurchase intention positively. Meanwhile, relationship quality is positively influenced by vendor expertise on order fulfillment, vendor reputation, and website usability. Vendor opportunistic behavior influences relationship quality negatively. Implications for future research and practice are also discussed. | - |
| dc.language | eng | - |
| dc.relation.ispartof | PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region | - |
| dc.subject | Relationship quality | - |
| dc.subject | Repurchase intention | - |
| dc.title | Repurchase behavior in B2C ecommerce - A relationship quality perspective | - |
| dc.type | Conference_Paper | - |
| dc.identifier.scopus | eid_2-s2.0-84862912962 | - |