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Conference Paper: Driving Forces for Digital Transformation – Case Studies of Q-Commerce
Title | Driving Forces for Digital Transformation – Case Studies of Q-Commerce |
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Authors | |
Keywords | Digital transformation q-commerce IT investment innovation IT infrastructure |
Issue Date | 2021 |
Publisher | Association for Information Systems. The Journal's web site is located at http://iceb.johogo.com/proceedings/ |
Citation | Proceedings of the 21st International Conference on Electronic Business (ICEB 2021): Corporate Resilience through Electronic Business in the Post-COVID Era, Nanjing, China, 3-7 December 2021. In Proceedings of the International Conference on Electronic Business, v. 21, p. 117-128. How to Cite? |
Abstract | Companies want to leverage emerging technologies to achieve digital transformation, but most of them are reluctant to take action. This study investigates the driving forces behind digital transformation investment by studying how HKTVmall and Pandamart have invested in new digital technologies to enable q-commerce in Hong Kong, China. Though Pandamart follows a modular approach and HKTVmall follows a staged approach to achieve digital transformation, we have found that in both cases, digital transformation has been driven by economic factors (cost reduction and revenue generation), social factors (changing demographic characteristics and changing customer behavior), and technological factors (proprietary technology advantages and new digital technology capabilities). |
Persistent Identifier | http://hdl.handle.net/10722/311283 |
ISSN | 2020 SCImago Journal Rankings: 0.118 |
DC Field | Value | Language |
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dc.contributor.author | Huang, M | - |
dc.contributor.author | Yen, BP | - |
dc.date.accessioned | 2022-03-21T08:47:29Z | - |
dc.date.available | 2022-03-21T08:47:29Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Proceedings of the 21st International Conference on Electronic Business (ICEB 2021): Corporate Resilience through Electronic Business in the Post-COVID Era, Nanjing, China, 3-7 December 2021. In Proceedings of the International Conference on Electronic Business, v. 21, p. 117-128. | - |
dc.identifier.issn | 1683-0040 | - |
dc.identifier.uri | http://hdl.handle.net/10722/311283 | - |
dc.description.abstract | Companies want to leverage emerging technologies to achieve digital transformation, but most of them are reluctant to take action. This study investigates the driving forces behind digital transformation investment by studying how HKTVmall and Pandamart have invested in new digital technologies to enable q-commerce in Hong Kong, China. Though Pandamart follows a modular approach and HKTVmall follows a staged approach to achieve digital transformation, we have found that in both cases, digital transformation has been driven by economic factors (cost reduction and revenue generation), social factors (changing demographic characteristics and changing customer behavior), and technological factors (proprietary technology advantages and new digital technology capabilities). | - |
dc.language | eng | - |
dc.publisher | Association for Information Systems. The Journal's web site is located at http://iceb.johogo.com/proceedings/ | - |
dc.relation.ispartof | Proceedings of the International Conference on Electronic Business (ICEB) | - |
dc.subject | Digital transformation | - |
dc.subject | q-commerce | - |
dc.subject | IT investment | - |
dc.subject | innovation | - |
dc.subject | IT infrastructure | - |
dc.title | Driving Forces for Digital Transformation – Case Studies of Q-Commerce | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Yen, BP: benyen@business.hku.hk | - |
dc.identifier.authority | Yen, BP=rp01121 | - |
dc.identifier.hkuros | 332240 | - |
dc.identifier.volume | 21 | - |
dc.identifier.spage | 117 | - |
dc.identifier.epage | 128 | - |
dc.publisher.place | United States | - |