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Conference Paper: Parenting Motivation Decreases Variety-Seeking Behavior
| Title | Parenting Motivation Decreases Variety-Seeking Behavior |
|---|---|
| Authors | |
| Issue Date | 30-May-2023 |
| Abstract | Parenting motivation, the inspiration and drive to take care of one’s children, is regarded as a powerful instinct for facilitating human reproduction. In a set of hypotheses, we address how, why, and among whom parenting motivation affects a pervasive decision-making tendency, namely variety seeking. Three studies show that parenting motivation spurs feelings of time crunch that further result in less variety seeking among consumers. The effect is diminished when time-saving parenting support exists (which reduces feelings of time crunch in parenting) and when consumers are led to believe that they have sufficient time available for shopping. The current research thus contributes to the growing literature on how parenting motivation affects consumer decision making. In addition, it augments the literature on variety seeking by identifying an important factor that can influence it. |
| Persistent Identifier | http://hdl.handle.net/10722/339125 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Liang, Yitian Sky | - |
| dc.contributor.author | Huang, Zhongqiang Tak | - |
| dc.contributor.author | Su, Lei | - |
| dc.date.accessioned | 2024-03-11T10:34:05Z | - |
| dc.date.available | 2024-03-11T10:34:05Z | - |
| dc.date.issued | 2023-05-30 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/339125 | - |
| dc.description.abstract | <p>Parenting motivation, the inspiration and drive to take care of one’s children, is regarded as a powerful instinct for facilitating human reproduction. In a set of hypotheses, we address how, why, and among whom parenting motivation affects a pervasive decision-making tendency, namely variety seeking. Three studies show that parenting motivation spurs feelings of time crunch that further result in less variety seeking among consumers. The effect is diminished when time-saving parenting support exists (which reduces feelings of time crunch in parenting) and when consumers are led to believe that they have sufficient time available for shopping. The current research thus contributes to the growing literature on how parenting motivation affects consumer decision making. In addition, it augments the literature on variety seeking by identifying an important factor that can influence it.</p> | - |
| dc.language | eng | - |
| dc.relation.ispartof | La Londe Conference (30/05/2023-02/06/2023, Porquerolles Island (French Riviera)) | - |
| dc.title | Parenting Motivation Decreases Variety-Seeking Behavior | - |
| dc.type | Conference_Paper | - |