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Conference Paper: How Presenting Quantities in Visual Icons versus Numbers Affects Preference for Multi-Packs over Single-Packs

TitleHow Presenting Quantities in Visual Icons versus Numbers Affects Preference for Multi-Packs over Single-Packs
Authors
Jia, He MichaelWan, Wen EchoZheng, Wanyi
Issue Date20-Oct-2022
Persistent Identifierhttp://hdl.handle.net/10722/339370

 

DC FieldValueLanguage
dc.contributor.authorJia, He Michael-
dc.contributor.authorWan, Wen Echo-
dc.contributor.authorZheng, Wanyi-
dc.date.accessioned2024-03-11T10:36:03Z-
dc.date.available2024-03-11T10:36:03Z-
dc.date.issued2022-10-20-
dc.identifier.urihttp://hdl.handle.net/10722/339370-
dc.languageeng-
dc.relation.ispartofAssociation for Consumer Research Conference (20/10/2022-22/10/2022, , , Denver)-
dc.titleHow Presenting Quantities in Visual Icons versus Numbers Affects Preference for Multi-Packs over Single-Packs-
dc.typeConference_Paper-

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