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Browsing by Author Kim, BK
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Showing results 5 to 12 of 12
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Title
Author(s)
Issue Date
Hedonic Myopia: Emphasizing Hedonic Benefits of Non-Perishable Food Makes Consumers Insensitive to Expiration Dates in Food Purchase
Journal:
Journal of Business Research
Choi, KJ
Jia, HM
Lee, JY
Kim, BK
Kim, K
2022
I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories
Proceeding/Conference:
Advances in Consumer Research
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Research Seminar, Nanjing University
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Marketing Research Symposium of the Asian Centre for Branding & Marketing
Jia, HM
Kim, BK
Wan, WE
Park, CW
2016
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:
Chinese University of Hong Kong, Business School, Research Seminar
Jia, HM
Kim, BK
Wan, WE
Park, CW
2017
Sound of Products’ Soundness: The Effect of Product Operation Sound on Judgment of Product Quality
Proceeding/Conference:
Advances in Consumer Research
Kim, BK
Cho, BG
Jia, HM
2020
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Journal:
Journal of Marketing
Jia, HM
Kim, BK
Ge, L
2020
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Proceeding/Conference:
Advances in Consumer Research
Jia, HM
Kim, BK
Ge, L
2020